Last Updated: February 25, 2025
Perfect World Games and our affiliated companies (listed here) (“We” or “Us”), use cookies, web beacons, pixels and other similar technologies (collectively, “cookies”) when you use our games, related websites and other online services (“Services”). For the game Tower of Fantasy, the data controller is Fedeen Games Limited. These cookies may be stored on your device or browser and may gain access to information stored on your device; they may also be used to collect your personal data. This Cookie Policy tells you more about cookies and how we use them in our Services.
1. What are cookies?
Cookies are small text files that are stored on and uniquely identify your computer or device when you visit a website. Cookies can help us understand how users interact with our Services, and can improve your experience, for example, by helping websites to recognize your device the next time you visit, remembering your preferences, and providing you with the ability to use customized features. You can find more information about cookies at www.allaboutcookies.org.
Cookies can remain on your device for different periods of time. Some exist only while your browser is open, and are deleted automatically once you close your browser. Others are “permanent”, meaning that they survive after your browser is closed. They can be used to recognize your device when you open your browser and browse the internet again.
2. What types of cookies do we use?
We use first party and third party cookies. First party cookies are set directly by us whereas third party cookies are set by a third party (such as analytics providers or our advertising partners).
We use cookies for the following functions:
Strictly necessary cookies. These cookies are essential to the functioning of our Services, and enable us to provide a service requested by you or to comply with the law (e.g. security requirements under data protection law). For example, we use cookies to record your cookie consent preferences.
We do not need to obtain your consent in order to use these cookies and these cookies cannot be turned off as we cannot provide the Services without them. If you set your browser to refuse these cookies, some aspects of the Services will not be provided in an optimal manner, or will not be provided at all.
Performance cookies. These cookies allow us to collect information about your online activity (e.g. the duration of your use of the Services). This helps us to improve the features of our Services through traffic analysis by collecting information on how you and other visitors use and move around our Services. This helps us provide you with a better user experience and maintain, operate and continually improve our Services.
Targeting cookies. These cookies are set through our site by our advertising partners to track and measure the effectiveness of advertising campaigns. We may use these cookies to deliver a more personalized service; they enable us to execute advertising campaigns on or off our Services and show you ads that are relevant to you, as well as measure the effectiveness of advertising campaigns.
For the game Tower of Fantasy, we use the following cookies on the Tower of Fantasy official websites:
Name |
Purpose |
First/Third party |
Duration |
_websdk_ |
To record user's login status |
First party |
Persistent |
tof_language |
To record user's language preferences |
First party |
1 year |
tof_cookie |
To record user’s cookie preferences. |
First party |
Persistent |
analyticsDoc |
To record page view and unique visitor (UV, PV). |
First party |
Persistent |
_ga |
This is a cookie set by Google Analytics to record page view and unique visitor (UV, PV). |
Third party |
1 year |
AF_SYNC |
This is a cookie set by AppsFlyer to record page view and unique visitor (UV, PV). |
Third party |
1 year |
_gcl_au |
This is a cookie set by Google Adsense to store and track conversions. |
Third party |
1 year |
3. How do I change my cookie settings?
We use cookies when providing our Services to make sure you benefit from the best experience. Some of these cookies are essential and we can’t provide our Services without them. Others are not essential, and you can turn them off and have the right to choose whether or not to accept them. However, if you choose to refuse cookies you may not be able to use the full functionalities of our Services.
You can change your cookie settings at any time in our cookie banner.
In addition to our cookie banner, most browsers allow you to change your settings so that you can:
• see what cookies are used on your device and/or browser and delete all non-essential cookies on a collective basis
• block cookies, including from particular websites/apps
• block all cookies from being set
• delete all cookies when you close your browser (although this means that any preference settings you have made on our Services may be lost)
For more information on how to manage your browser settings, please see below:
• Cookie settings in Internet Explorer
If you disable one or more cookies, we will still use the information collected via these cookies prior to your disabled preference being set; however, we will stop using the disabled cookies to collect any further information.
4. Policy Updates
We may update this Cookie Policy from time to time, in which case we will update the “Last Updated” date at the top of this Cookie Policy. If we make any material changes to our use of cookies, we will use reasonable efforts to notify you and will take additional steps as required by applicable law.
5. Contact Us
If you have any questions or suggestions about this Cookie Policy, please contact us at: privacy@pwrd.com.
For information on how we process your personal data, including personal data collected via cookies, please visit our website Privacy Policy. This will explain aspects such as how long we store personal data, how we transfer it internationally, and what rights you have in connection to your personal data.